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How is World Liberty Financial integrating the TRUMP memecoin into its operations?

by | June 7, 2025 - 16:01

World Liberty Financial announced plans to acquire a significant position in TRUMP memecoin and add it to its treasury reserves. Eric Trump revealed the move during Consensus 2025, framing it as alignment with “pro-freedom financial technologies.” The firm will accept TRUMP as collateral for certain lending products starting Q3 2025.

The decision follows growing political endorsement of crypto assets by conservative leaders. TRUMP’s price surged 18% on the news, though it remains highly volatile with a $700M market cap. Critics question the risk management behind holding a memecoin in corporate reserves, while supporters argue it demonstrates blockchain’s apolitical utility.

World Liberty plans to develop TRUMP-based payment solutions for its merchant network. The integration includes a proprietary wallet supporting TRUMP transactions and rewards programs. This marks the first major traditional financial institution to formally adopt a political memecoin, potentially setting a precedent for others.

This article is for informational purposes only and does not constitute financial advice. Please conduct your own research before making any investment decisions.

Feel free to "borrow" this article — just don’t forget to link back to the original.

Dean J. Driessen

Dean J. Driessen

Editor-in-Chief / Coin Push Dean is a crypto enthusiast based in Amsterdam, where he follows every twist and turn in the world of cryptocurrencies and Web3.

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