Brazilian fintech firm Méliuz has made history by becoming the country’s first publicly traded company to fully integrate Bitcoin into its treasury strategy. Shareholders overwhelmingly approved the move on May 15, 2025, authorizing the purchase of $28.4 million worth of Bitcoin through a corporate restructuring plan.
The company acquired 274.52 BTC at an average price of $103,604, bringing its total holdings to 320.3 Bitcoin worth approximately $33 million. This strategic shift positions Méliuz as Latin America’s first Bitcoin Treasury Company, with executives claiming a 600% yield on their cryptocurrency investments since March 2025.
Chairman Israel Salmen announced the milestone on social media, stating: “We’re repositioning our corporate purpose to maximize Bitcoin per share rather than using it as a simple inflation hedge.” The decision follows growing institutional adoption trends, with companies like MicroStrategy and Tesla previously allocating portions of their reserves to digital assets.
Get breakout alerts
Install Coin Push to get profitable crypto trading notifications.
Méliuz’s Bitcoin Accumulation Strategy
The fintech firm’s treasury transformation involves two key components:
- Initial purchase of 45.73 BTC in March 2025 at $90,926 per Bitcoin
- Secondary acquisition of 274.52 BTC in May 2025 at $103,604 average price
Méliuz plans to continue accumulating Bitcoin using operational cash flow and financial instruments. Company filings reveal a target of increasing BTC holdings by 15-20% quarterly through 2026.
Corporate Bitcoin Adoption Trends
Méliuz joins a growing list of public companies integrating Bitcoin into balance sheets:
| Company | BTC Holdings | Value (USD) |
|---|---|---|
| MicroStrategy | 214,400 | $22.3B |
| MercadoLibre | 570 | $59.2M |
| Méliuz | 320.3 | $33M |
Notably, Latin American e-commerce giant MercadoLibre holds nearly double Méliuz’s Bitcoin reserves, acquired through periodic purchases since 2021.
Market Impact and Regional Adoption
Bitcoin’s price rose 2.4% to $104,012 following the announcement, according to CoinMarketCap data. The move signals growing institutional confidence in cryptocurrency as a treasury asset, particularly in emerging markets facing currency volatility.
Brazil’s progressive crypto regulations have enabled this corporate adoption wave. The country implemented clear digital asset taxation rules in 2023 and approved Bitcoin ETFs in 2024, creating a favorable environment for institutional investment.
Analysts suggest Méliuz’s strategy could inspire other Latin American firms to follow suit. “When public companies start restructuring around Bitcoin, it validates cryptocurrency as a core financial instrument,” noted CoinDesk South America editor Ana Paula Pereira.
The fintech firm’s transition involved significant corporate restructuring, including board appointments of Bitcoin advocates. New director Guilherme Bandeira previously consulted for several crypto-native companies in the region.
Méliuz’s treasury strategy focuses on maximizing Bitcoin per share rather than maintaining fiat reserves. Executives claim this approach better aligns with long-term shareholder value in an inflationary global economy.
Brazil’s annual inflation rate currently stands at 4.8%, with the real losing 12% against the dollar year-to-date. Cryptocurrency adoption has surged accordingly, with 16% of Brazilian adults now holding digital assets according to recent Central Bank surveys.
Industry groups like Bitcoin For Corporations have welcomed Méliuz’s move. The organization’s Latin America director commented: “This sets a precedent for how public companies can leverage Bitcoin’s scarcity to enhance shareholder value.”
Install Coin Push mobile app to get profitable crypto alerts. Coin Push sends timely notifications – so you don’t miss any major market movements.
The Méliuz announcement has intensified debate about corporate Bitcoin strategies in emerging markets. As institutional adoption accelerates, analysts predict more companies will restructure treasury operations around cryptocurrency’s deflationary properties and potential for capital appreciation.
