Trump Media and Technology Group (DJT) has announced a groundbreaking $2.5 billion private placement offering to establish one of the largest corporate Bitcoin treasuries in public markets. The deal combines $1.5 billion in common stock and $1 billion in convertible senior secured notes, with participation from approximately 50 institutional investors.
The offering, expected to close by May 29, 2025, will boost the company’s liquid assets to over $3 billion when combined with existing cash reserves. CEO Devin Nunes emphasized the move as strategic protection against “financial institution discrimination” while creating payment synergies for Truth Social and its planned utility token ecosystem.
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Trump Media’s Bitcoin Treasury Structure
The corporate treasury strategy features three key components:
- $1.5 billion in common stock at market price
- $1 billion in 0.00% interest convertible notes with 35% conversion premium
- Existing $759 million cash reserves for operational liquidity
Institutional Partnerships & Custody Solutions
Crypto.com and Anchorage Digital will provide institutional-grade custody services for the Bitcoin holdings through multi-signature wallet solutions. The partnership marks Crypto.com’s largest corporate custody agreement since its 2024 security infrastructure overhaul, as detailed in their recent enterprise security whitepaper.
Market Impact & Industry Context
This treasury acquisition positions Trump Media as the second-largest corporate Bitcoin holder after MicroStrategy’s 214,000 BTC reserve. The move follows growing adoption trends among NASDAQ-listed firms, with 23% of technology companies now holding cryptocurrency on their balance sheets according to recent SEC filings.
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Market analysts predict the announcement could trigger renewed institutional interest in Bitcoin as a treasury reserve asset, particularly among media and technology firms. The deal’s structure – combining equity financing with cryptocurrency allocation – sets a new precedent for corporate balance sheet management in the digital asset era.
