An early Twitter investor has spearheaded a $100 million Bitcoin treasury allocation for Know Labs (NYSE: KNOW), a publicly traded healthtech company specializing in non-invasive medical diagnostics. This move comes as corporate Bitcoin adoption accelerates across multiple industries, with firms collectively holding over 300,000 BTC worth approximately $21 billion at current prices.
The strategic allocation follows MicroStrategy’s pioneering treasury reserve strategy, which now holds 214,400 BTC. Know Labs CEO Ron Erickson confirmed the company will acquire 1,000 Bitcoin through a combination of cash reserves and debt financing, mirroring tactics used by Michael Saylor’s enterprise software firm.
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Know Labs’ Bitcoin Strategy
Know Labs plans to complete its 1,000 BTC purchase through multiple transactions over Q3 2025. The Seattle-based company developed the Bio-RFID sensor platform for non-invasive glucose monitoring, with FDA trials scheduled for late 2025. Early Twitter investor Greg Kidd, who backed Jack Dorsey’s social media platform in 2007, championed the Bitcoin reserve strategy as “digital age risk management.”
The healthtech firm joins a growing list of public companies adopting Bitcoin treasuries:
| Company | Sector | Bitcoin Allocation |
|---|---|---|
| Know Labs | Healthtech | $100M |
| Strategy | Software | $1B |
| Reitar Logtech | Logistics | $1.5B |
| Twenty One Capital | Investment | $2.7B |
Corporate Bitcoin Adoption Accelerates
Michael Saylor’s Strategy recently upsized its preferred stock offering to $1 billion specifically for Bitcoin acquisitions. Hong Kong’s Reitar Logtech separately announced plans to convert 40% of cash reserves into Bitcoin, while Tether and Bitfinex transferred 25,812 BTC to Jack Mallers’ Twenty One Capital custody solution.
ARK Invest and 21Shares will execute a 3-for-1 share split on their Bitcoin ETF (ARKB) on June 16, improving accessibility for retail investors. This follows BlackRock’s IBIT reaching $20 billion in assets under management just five months after launch.
Market Impact and Regulatory Scrutiny
The wave of institutional adoption comes as the SEC reviews multiple spot Ethereum ETF applications. Bitcoin’s volatility decreased to 35% annualized in May 2025 – its lowest level since 2020 – suggesting growing maturity as a reserve asset.
However, Meta shareholders overwhelmingly rejected a Bitcoin treasury proposal last week, with 89% voting against cryptocurrency exposure. Russian banking giant Sberbank countered this trend by launching Bitcoin-linked structured products for high-net-worth clients.
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The corporate Bitcoin movement shows no signs of slowing, with public companies now accounting for 1.4% of Bitcoin’s total supply. As traditional finance giants like BlackRock and Fidelity deepen cryptocurrency exposure, analysts predict 5-10% of S&P 500 companies will hold Bitcoin reserves by 2026.
- Bitcoin Treasury
- A corporate strategy of holding Bitcoin as a reserve asset to hedge against inflation and currency devaluation.
- Public Healthtech Company
- A publicly traded firm developing technological solutions for healthcare diagnostics, treatment, or patient care.
- Corporate Bitcoin Strategy
- The systematic acquisition and custody solution used by enterprises to integrate cryptocurrency into balance sheets.
