eToro’s addition of 12 new cryptocurrencies including DOGE, XRP, and SHIB to its U.S. platform reflects growing mainstream acceptance of altcoins. Coming after its Nasdaq listing, this expansion targets retail traders seeking exposure beyond Bitcoin and Ethereum. The move capitalizes on meme coins’ popularity despite their volatility, suggesting platforms are competing to offer diverse crypto access.
The inclusion of XRP is notable given its ongoing SEC legal battles, indicating eToro’s confidence in regulatory clarity. By adding SHIB and DOGE, the platform appeals to younger demographics driving meme coin trends. This expansion follows increased crypto trading volumes in 2025, with retail investors representing 35% of market activity according to recent reports.
However, the move raises questions about risk management as regulators scrutinize altcoin listings. eToro likely implemented enhanced investor warnings, balancing accessibility with compliance. The expansion could pressure competitors to broaden their own offerings, potentially increasing liquidity across smaller-cap cryptocurrencies.
