SocialFi is a blend of Social Media and Decentralized Finance (DeFi), creating platforms where users earn tokenized rewards for content creation, engagement, or community participation. Instead of relying on ad revenue, users monetize their attention and influence directly.
Projects like Friend.tech, Lens Protocol, and CyberConnect are examples of early SocialFi ecosystems. They allow users to build follower-based economies, where content and interactions have real financial value. This can empower creators while reducing dependence on centralized platforms.
However, SocialFi is still an experimental field. Challenges include token inflation, spam behavior, and maintaining genuine social value. Its success will depend on whether tokenized incentives can truly enhance—not dilute—social interactions.
