Swiss watchmaker Franck Muller launched a 1,111-piece collection integrated with Solana wallets via on-watch QR codes, blending haute horology with Web3 functionality. This follows similar moves by Gucci and Tag Heuer into digital asset authentication.
The initiative targets high-net-worth collectors seeking verifiable ownership and secondary market liquidity for luxury goods. Each timepiece serves as a physical hardware wallet, merging security and status signaling in wearable form.
Industry analysts see this as part of broader luxury sector efforts to combat counterfeiting through blockchain verification. The limited series sold out within hours, demonstrating strong demand for hybrid physical-digital luxury products.
